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Apothic Wine
In order to reconnect with millennial wine drinkers, Apothic needed to move out of the cellar and into a more relatable and flavourful territory.
Through the creation of a new video campaign centred around the feeling of 'taste', they moved in a bold new direction rarely ever taken in the world of wine.
Year: 23 July, 2023
Dimensions: w120 x d85 x h35/70 cm
Material: Powder coated steel
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