We brought bold design, dynamic motion, and a fresh visual identity to the Pomegranate Film Festival (POM) — Toronto’s biannual celebration of Armenian cinema. Embracing the quirky, offbeat, and unconventional, the refreshed brand language stood out on screen and in person. Through streamlined collaboration with the festival committee, POM saw a boost in awareness, attendance, and screenings.
Festival Design Lead: Sarine Tchilinguirian